Viologic Flour

The packaging design makes the Viologic's flour pure character visible. This is why it is memorably minimalist and without frills. With a design system, that leaves everything out that abstracts. The modern typography underlines the product’s name and its advantages. Every flour type – all-purpose, coarse, spelt, rye and for cakes – also has its own “colour hat”, that completes the simple white with a five-coloured guidance system. So that customers always grab the right flour, which then fulfils its destiny: by becoming a delicious cake for example.